Home MMH Program Concentrations

In addition to the required core courses in business and hospitality, MMH in Asia students are able to specialize in four most relevant areas to best position them for fruitful and productive careers.  Each concentration area is supported by faculty advisors who can provide professional and academic advice to interested students based on their own unique work and educational experiences in the context of their career goals in the Asia Pacific region.


  • Marketing Management – prepare students for careers in marketing and branding in hospitality and service sectors.  Learn to apply marketing and branding concepts and tools in the most dynamic markets throughout Asia.
  • Operations and Revenue Management – designed with two specializations in mind: Operations (hotel, food service, casinos, and spa) and Revenue Management and Pricing for single, multiple, and regional establishments.
  • Real Estate Finance and Investments – equip students with the knowledge and skills for real estate related careers, such as development and disposal, asset management, financial analysis, valuations, investments and related consultancies.
  • Self-Directed – enhance flexibility through selection of a wider range of electives, with faculty advice, to leverage students’ prior education and experiences to develop specialized career paths.


Concentration Academic Requirements (Please note that the list of elective is for reference only.  Electives are subject to change, depending on the availability and enrollment numbers for the course. Students are required to work with Concentration Advisors on their course plan)


 

1) Marketing Management

Students must complete a combination of 15 credit hours to satisfy the concentration requirements; Nine Credits must be from Marketing Enrichment and three credits may be from either Marketing Enrichment, or Complimentary Skills.


Marketing Enrichment (minimum of 9 credits required)


  • HADM 3430-Marketing Research (Spring Only-3 cr.)
  • HADM 3640-Corporate Communication (Spring Only-3 cr.)
  • HADM 4120-Understanding and Managing Hospitality Sales (Spring Only-1 cr.)
  • HADM 4470-Managing Hospitality Distribution (Spring Only-3 cr.)
  • HADM 5541-International Marketing (Spring Only-3 cr.)
  • HADM 5470-Consumer Behavior in Restaurants (Fall Only-3 cr.)
  • HADM 6420-Strategic Marketing (Spring Only-3 cr.)
  • HADM 6450-Services Experience Management and Marketing (Fall Only-3 cr.)
  • HADM 6470-Consumer Behavior (Fall Only-3 cr.)
  • HADM 6480-Brand Management (Fall Only-3 cr.)
  • HADM 6490-Integrated Marketing Communication (Spring Only-3 cr.)


Complementary Skills

 

  • HADM 4144-Introductory Hospitality Entrepreneurship (Fall or Spring-2 cr.)
  • HADM 4145-Developing a Hospitality Entrepreneurship Business Plan (Fall Only-3 cr.)
  • HADM 4570-Hotel Development (Fall Only-2 cr.)
  • HADM 5140-Entrepreneurial Management (Fall Only-3 cr.)
  • HADM 6050-Yield Management (Fall or Spring-3 cr.)
  • HADM 6060-Restaurant Revenue Management (Fall Only-2 cr.)
  • HADM 6101-Franchising In the Hospitality Industry (Spring Only-3 cr.)
  • HADM 6111-Negotiations in the Hospitality Industry (Spring Only-3 cr.)


Singapore Campus Courses


Marketing Enrichment


Complementary Skills



2) Operations and Revenue Management

 

Students must complete a combination of 15 credit hours to satisfy the concentration requirements. Two (2) courses must be from the Required Courses area and then depending on intended specialization, students can fulfill the remaining credits from courses listed from the required, Revenue Management Specialization, or Operations Management Specialization areas.


Required (minimum of two courses)

  • HADM 6000-Advanced Revenue Management (Spring Only-2 cr.)
  • HADM 6050-Yield Management (Fall or Spring-3 cr.)
  • HADM 6060-Restaurant Revenue Management (Fall Only-2 cr.)
  • HADM 6070-Hospitality Consulting and Operations (Fall Only-3 cr.)


Revenue Management Specialization

  • HADM 3740-Fundamentals of Database Management and Data Analysis (Spring Only-3 cr.)
  • HADM 4470-Managing Hospitality Distribution (Spring Only-3 cr.)
  • HADM 4760-Visual Basic for Applications:  End-user Programming (Fall or Spring-3 cr.)
  • HADM 4770/6770-Advanced Business Modeling (Fall or Spring-2 cr.)
  • HADM 6110-Negotiations in the Hospitality Industry (Spring Only-3 cr.)
  • HADM 6990-Graduate Independent Research (Fall or Spring-2 cr.)
  • NBA 6390-Data Driven Marketing


Operations Management Specialization

  • HADM 4301-Restaurant Entrepreneurship (Fall or Spring-3 cr.)
  • HADM3350- Restaurant Management (Fall or Spring-4 cr.)
  • HADM 4340-Catering and Special Events Management (Fall Only-3 cr.)
  • HADM 4510-Restaurant Development (Spring Only-3 cr.)
  • HADM 4530-Foodservice Facilities Design (Spring Only-3 cr.)
  • HADM 6020-Spa and Spa Hotel and Resort Development and Management (Fall or Spring-3 cr.)
  • HADM 6080-Introduction to Casino Operations (Fall Only-1 cr.)
  • HADM 6130-Quality Systems and Processes (Spring Only-3 cr.)
  • HADM 6160-International Management (Fall Only-3 cr.)
  • HADM 6090-Airline Service and Management (Spring Only-3 cr.)
  • HADM 6310-Case Studies in Restaurant Management (Spring Only-2 cr.)


Singapore Campus Courses


Revenue Management Specialization


Operations Management Specialization


3) Real Estate Finance and Investment

 

You must complete 15 credit hours to satisfy the requirements.


Required (6 Credit hours)

Electives: There are two sets of elective courses. You are required to select a minimum of six credit hours from the Real Estate Enrichment set and three credit hours from the Complimentary Skills set.


Real Estate Enrichment: (6 credit hours for any of the following courses)


Complementary Skills (3 credit hours from any of the following courses)


Singapore Campus Courses

 

Required (3 credits)



Real Estate Enrichment



 

Complementary Skills


4) Self-Directed

Those students seeking more breadth in their MMH studies may opt for the Self-Directed Concentration. This allows you the opportunity to tailor a program of study to best leverage your education and experience. You will work in conjunction with the Director of Graduate Studies and select faculty members to choose the courses that will best prepare you for a successful managerial career in the hospitality industry.

Ithaca Concentration Advisor - Professor Timothy Hinkin

Singapore Concentration Advisor - Dean Chris WH Chan

Learning from classmates, professors and industry partners of diverse backgrounds was invaluable in shaping my professional and personal development. The MMH in Asia program has definitely positioned me well in an exciting market filled with endless opportunities!”

-Clara Tang (MMH'2011)
Senior Manager, Training and Development Asia Pacific
Starwood Customer Contact Centres (AP) Pte Ltd